Love is the most powerful force in the world. And today the world needs it more than ever. That is why our new limited edition bottle is all about turning hate into love. We call it Absolut Drop, and it will stand as a symbol for love and peace – and good spirits.
The ink printed on this bottle was taken from hate signs around the world and re-purposed to spread a better message. Love. We hope this action will inspire others to turn hate into love and that they will feel that everyone can do something to make this world a better place.
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